Tech Tip: Email Hyperlinks

Something I notice a lot when receiving emails is links to the web that aren't hyperlinked. It's a rather annoying little pet peeve. Lets face it, we're all lazy these days, and the effort to select the text, copy it, switch to your web browser, paste it and press return is a lot of work. It may not seem like much, but it's a pretty big deal. It could mean the difference between very busy Art Buyer or Photo Editor not checking out your website. If you create a hyperlink then it's "one click" and they're in. It's funny how in a busy world, something as small as this could make a huge difference. Especially if that person doesn't know you from Adam, they're not going to give you the time. You want to make it as easy as possible for them to see images.

Think about the steps in that process, then what happens if it takes more than 1 click to begin seeing images on your site?

Creating a hyperlink is really easy in email. All you have to do is add "http://" in front of the "www" of a website. Most email programs these days will pick the http:// up and turn the whole link into a one click hyperlink.

Example(and bare with me while I spell it out):

This DOESN'T work:
www.nickonken.com

This DOES work:
http://www.nickonken.com