Nike Brazil: "Just Do It" Ad Campaign Behind The Scenes
Back in April I shot a print ad campaign for Nike Brazil, but we shot it on the Nike headquarters in Portland Oregon. The ad finally was printed and released, so I can show you guys. It's a Nike Just Do It ad, with the the Brazilian Soccer star Lucas Leiva, who plays for Liverpool. Rodrigo from Saatchi Brazil was the Art Director, and makeup artist. (Mud and water)
The shoot was mad crazy. I had about an hour and a half to prelight with my assistant Matt Brush, and about 5 minutes with Lucas in between Omri shooting the tv commercial. All said and done, it was a lot of pressure, but I nailed and everyone was happy.
I thought I'd break down the lighting and show you what we did. Nick Onken use artificial lighting you say? Yes, he can.
Here's a diagram of the lighting:


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