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January 11, 2010

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Lauren @ Every Last Detail

This is SO true! I've seen so much of this in the wedding industry, and the "old school" people very often look down upon the "new school" people. Little do they do know what they're missing out on! Thank you for this perspective! :)

Ben Bender

I'm always impressed by the "old school" guys that are using the new technology/media, and being "new school". The rest of us would do well to know our stuff like they do, and then market ourselves using the tools they never had, and are having to learn.

I also see the danger in being too "new school". People who spend 95% of their time mastering social media, without creating great images.

Somehow we need to be both.

nickonken

Yep, when the old school guys get on the train and adapt to the new school, they do big things!

You're totally right. If you are totally new school and just develop the social media side, you won't really get too far either because if the work isn't there then even though it's seen by more eyeballs, it won't necessarily turn into more jobs.

Make better pictures, then show more people.

Clark

great post once again Nick!While social media and technology are changing the game. Getting out there and showing your book and getting that face to face contact is still just as crucial if not more.

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Juliette

Thank you for publishing this. I come from the web design and advertising world so for me, moving forward and keeping up with social media, branding and web wasn't the hard part. The hard part is the recognition...Getting published is difficult and what makes it harder is the "white noise" from those who say they are photographers as well. Fairly new to the game, I am really careful to call myself "emerging photographer" out of respect to those who have worked hard and walked the line for this business. Nevertheless, being an artist is tough. Your post gives me hope!

- Juliette
website: http://www.casadresden.com

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school to carry into the new school. In the Old School photography world it's about having amazing work and creative, which in turn gets you jobs. Which is 100% true. Hone your craft and do it well. Make amazing images, and someone will recognize you. Ten years ago, hell even 5 years ago it was much harder to get in the game. The internet didn't exist(with the capabilities it does now) which meant to get your great work into the eyeballs of the right people, you had to send physical portfolios, post card promos, prints, and be seen in printed magazines. A rep that was hitting the pavement with your portfolios all the time. This is all VERY expensive. Getting into the game COSTED a lot.

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