Went to an art show party last night for Arielle Pytka, my friend Sacha's sister. You'll find Arielle modeling in a lot of the Roxy campaigns and many others. I enjoyed her work, especially the typography driven pieces.
My director friend Omri(who I collaborate with on a lot of projects ie: The Legend of Santi), got into a conversation with their dad, Joe Pytka who is one of the most famous commercial directors. He's directed over 5,000 commercials in his career. He had some great words of wisdom.
The thing I walked away with, is staying true to spontenaity and real moments which something. It is the element that we as humans connect with in films, and imagery. So many times, big productions get convoluted and art directed to the point where you lose spontenaity of real moments because there's not room to let them happen. It's part of the process. Authentic moments are a big part of my work, and something I want to strive to keep and try to infuse as much as possible into commerical shoots. When I shoot I like to create scenarios and let moments happen, then snap the photograph at the right moment.
The conversation was a good inspiration to keep looking for those moments.
Your posts are seriously, SERIOUSLY FABULOUS!
Posted by: eliesa | May 06, 2009 at 03:24 PM
well, well said.
Posted by: wr | May 06, 2009 at 06:16 PM
So true
Posted by: Rona Leah | May 16, 2009 at 08:42 PM
I will recommend not to wait until you earn enough amount of money to order all you need! You can just take the business loans or just collateral loan and feel yourself free
Posted by: WelchHelene28 | June 14, 2010 at 08:55 AM
Satire is genuinely a sort of glass, wherein beholders do often find out everybody's deal with their own. (Jonathan Swift, British writer)
Posted by: Asics Onitsuka Tiger | November 11, 2011 at 02:42 AM