Found this over at ISO50, Scott Hanson's blog. It's very fascinating to hear the process that went into making the Obama Logo. More importantly, I think it is a great insight into the branding process at high levels. It goes to show you how important branding is, and what goes into it. In these videos Sol Sender walks us through the creative process that they went through to create the Obama logo. Even as simple an iconic logo can be, we don't realize how much work goes into creating them.
Check out this 2 part video. The first part is about 8 minutes, and the second part is about 5 minutes.
Love this post. Thanks Nick
Posted by: Chad Jarae | December 22, 2008 at 08:30 AM
Great videos. Hats off to the graphic design creatives, I admire your talents. The obama logo-they hit the ball out of the park.
Here is my attempt at obama logo
http://www.flickr.com/photos/stikman/3000999507/
Thanks for these links Nick, very cool
CG
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President Obama said it was time for change. And apparently the beleaguered Detroit Lions got the message. At a news conference April 20, 2009 the Lions announced that they changed their Logo from the one they've had since 1961. And it's a good thing they told us they changed it, because if they hadn't, it's doubtful anyone would've noticed.
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