If you build it, they will come.

It's funny how APE's post on email tracking has blown up. As many of you know most bulk email sending companies will allow you to track who opens your emails and who clicks through to your website. Agency Access, Ad Base, Constant Contact, etc all do this automatically. It's great to track campaigns and get a pulse on who's keeping the interest in your work. It can help guide you in your future campaigns. It's great. APE has gotten so much flak for his opinion. Read the article here: http://tinyurl.com/4zxyre

Take a look at all the comments. It turned into a pretty heated discussion which I think is funny. In his post he said that it's "creepy" when a photographer contacts a business contact that has clicked through to their website and says "I see you were looking at my website, can I shoot something for you?"  I must agree, it IS creepy. Why do people feel the need to do that? (another APE post quoting Deborah Dragon of Rolling Stone)

Whatever happened to "If you build it they will come?" If they are interested, they will call.

Our job is to GET them interested to call. It comes down to shooting great images and a consistent strong visual style. If they are seeing your work, and the time is right(they have a job that is the right creative direction for you) They will call.

That's where the "Power of in Person" helps a lot in getting potential clients to get to know you(and open your emails). In branding, it takes at least 3 times for someone to hear your name or see your logo before they even begin to remember.

I had a great conversation with a rep over at Fox Creative that it all boils down to staying true to who you are and creating a strong consistent visual style and the best images you can make. That IS THE ENTRY WAY to getting the work that you want. The marketing, branding, artist representation are just the liaisons to get your work into the right hands.

so. IF YOU BUILD IT, THEY WILL COME.

(Obviously I just whispered that in the Field of Dreams voice)

Check out these great responses to APE as well:
Leslie Burns: http://www.burnsautoparts.com/blog/2008/04/24/no-good-deed/
Art Producer's Perspective: http://artproducer.blogspot.com/2008/04/ape-en-fuego.html

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