Watch this transformation of an ordinary looking girl transformed into a supermodel. It's pretty amazing what we do today in advertising. The magic of hair/makeup and photoshop. Our perception of beauty is so fictitious. The video by Ogilvy and Mather, a world renoun advertising agency shows us how our perception of beauty is founded on people who don't even exist. We as photographers participate in creating this pretend perception. Is it art or deception?
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